{"id":123,"date":"2012-09-20T09:26:22","date_gmt":"2012-09-20T13:26:22","guid":{"rendered":"http:\/\/angrypiper.com\/gaming\/?p=123"},"modified":"2013-07-07T10:52:29","modified_gmt":"2013-07-07T14:52:29","slug":"thinking-of-opening-a-flgs","status":"publish","type":"post","link":"http:\/\/angrypiper.com\/?p=123","title":{"rendered":"Thinking of Opening a FLGS"},"content":{"rendered":"<p style=\"text-align: left;\">There used to be a Friendly Local Game Store in my area up until about 10 years ago. Now the closest one is 40 miles away.<\/p>\n<p style=\"text-align: left;\">The owner was a gamer who decided it would be cool to own a store. For a long time there was a dedicated group of gamers that met there often to play and patronize the store. Warhammer and 40K were the only miniatures games played in the store, and it only stocked GW games and miniatures. Privateer Press was in in its infancy, so no one was playing that yet, and Flames of War was the new kid on the block. There was a lot of CCG gaming too, mostly Magic and Pokemon (For the kids. Mostly. Don\u2019t ask\u2026there were some creepy people there.)<\/p>\n<p style=\"text-align: left;\">It seemed to do well,  but the place had its problems. Like the fact that the owner had no use for his regular customers once they had bought their armies and weren&#8217;t interested in buying more. And like the owner\u2019s wife. \u00a0Whenever she was around she was a rather vocal  and annoying presence in the store, and she loathed gaming and gamers and didn\u2019t mind letting us all know it. Plus, she tried (unsuccessfully) to insert herself and her own choice of products into the workings of\u00a0the store\u2026for example, she famously insisted her husband\u00a0carry the Thomas the Tank Engine line of wooden train sets for toddlers. (When the store closed, I\u2019m pretty sure they still had every Thomas toy they ever stocked, and they had the whiole line. That stuff wasn&#8217;t cheap.) It was poor decisions like this (and like her habit of changing her toddler on the gaming tables) that ultimately led to people deciding not to play in the store as often. I don\u2019t know why the owner eventually closed up shop, as he seemed to still be doing a decent business when he did (and he was a millionaire through inheritance, besides) but I suspect it was more his wife\u2019s decision than his own. Time for him to \u201cgrow up\u201d and all that.<\/p>\n<p>So for about ten years there\u2019s been nowhere central to play in my area. Most of the regulars splintered off into little groups, and I have no idea where they play now or even if they still do. All my friends who played miniatures games from that time are now scattered, and I\u2019m pretty much left with a bunch of WFB and W40K armies and miniatures that never get used. So now I\u2019m considering opening my own game store.<\/p>\n<p>A bit about me: I am unmarried and have no children, so I don\u2019t have a family to support. I own my own business and I would be able to continue operating it while running the store on the side. I am not rich by any means, but I am fortunate enough that I don\u2019t have any problem paying my bills. In short, if I were to open a store, I would not have to rely on it to make a living. In fact, I would not have to draw a paycheck from it at all for as long as necessary.<\/p>\n<p>From what I gather just from browsing the forums, this is probably a good thing; as no one seems to be getting rich owning a game store nowadays (if they ever did).<\/p>\n<p>But my reasons for opening a game store are mostly selfish, and making money isn\u2019t really one of them. Of course, no one goes into business looking to lose money, and if I was hemorrhaging cash every month I would probably close up shop fast. But I could live with a store doing a little better than breaking even, if all my goals were met.<\/p>\n<p>That being said, here are my reasons:<\/p>\n<ol>\n<li> I would like to raise awareness of the hobby and promote smaller-press games and miniatures. I would like to introduce people to great game systems like Kings of War, Rattrap\u2019s .45 Adventure, Hydra\u2019s War Rocket, It Came from Beyond the Still, and the Two Hour Wargames stuff. Promoting these kinds of games would show people there\u2019s an alternative to GW and that it\u2019s possible to have a good time with miniatures that don\u2019t have to cost an arm and a leg. (Of course, I would carry and promote GW stuff too, seeing how they\u2019re the biggest company around and most people in the hobby play their games. Even though I don\u2019t like their business model or their practices, ignoring them would ensure my store fails before it ever gets on its feet.)<\/li>\n<li> It would be nice to attract some fellow gamers. Currently I play RPGs with some close friends, but none of them are very big into miniatures games. When we get together, which is infrequently, it\u2019s pretty much solely to play RPGs. I\u2019ve tried to get them interested in some skirmish level games, something that doesn\u2019t necessitate a huge layout of cash and\/or time (like 40K), and I\u2019ve had some modest success. But the simple truth is that if I want to play miniatures games (and I do), then the burden of buying and painting miniatures and buying, painting and constructing scenery lies with me and me alone. It would be nice to have other gamers who really love the hobby help out with that.<\/li>\n<li> I\u2019d like to have a great place to play. Although I\u2019m in the process of setting up a pretty cool gaming room in my home, at the end of the day, if my friends don\u2019t come over, I don\u2019t play. And I\u2019m pretty selective about who I invite to my home. I\u2019d rather play games elsewhere with people I don\u2019t know all that well.<\/li>\n<\/ol>\n<p>So it looks to me that my reasons for opening a game store can be summed up as follows: I want to open a game store as an extension of my hobby, so that I can play more games more often. Not exactly a great business model, right?<\/p>\n<p>My strategy to stay in business would be to stock merchandise from games that people play already (like Warhammer, War Machine, Heroclix and Magic: the Gathering), and slowly bring in other stuff that people may not know about (like A Call to Arms: Star Fleet, War Rocket and All Things Zombie). I\u2019d like to carry Reaper\u2019s stuff, including their paints; and Mantic&#8217;s games\u00a0in order to give people an alternative or supplement to GW\u2019s stuff. I\u2019d carry as much Fantasy Flight stuff as I could, and I\u2019d promote everything with in-store demos, workshops, game nights and tournaments. I would want the store to always have something going on, whether it&#8217;s a board game, miniatures game, card game or rpg.<\/p>\n<p>The obstacles to my success, as seen by me, include:<\/p>\n<ol>\n<li> The economy. Like it or not, our hobby is a luxury. No one needs to spend money on this stuff, and with the economy in the shitter, fewer people are able to.\u00a0 The price hike on metal isn\u2019t helping anyone, really; and even plastic and resin miniatures are pricey nowadays. And that\u2019s not even considering the biggest pig at the trough, GW, whose annual price increases certainly don\u2019t help retailers to sell more of their stuff, and actually puts them in the role of \u201cGW apologist\u201d far too often. But again, ignoring GW isn\u2019t an option, and they&#8217;re not about to change, so you\u2019re screwed either way, it seems.<\/li>\n<li> My competition isn\u2019t the FLGS 40 miles away. It\u2019s Amazon.com and Internet discounters. Who wants to pay $50 for the latest Pathfinder Core Ruleset from my store when they can get it on Amazon for $20? Not many people. Sure, supporting the little guy is a noble ideal, but the truth is a lot of us, myself included, shop at Wal-Mart even though we know it\u2019s bad for the economy. Because $25 DVD players are tough to say no to, as are $5 DVDs. I know I won\u2019t be able to match any Internet discount, and I know eBay is a good source for secondary market miniatures (especially GW stuff). \u00a0So just getting people to buy stuff from me as opposed to getting it\u00a0 cheaper someplace else will be an ongoing challenge.<\/li>\n<li> All the financing for this business venture is probably coming from me. I don\u2019t anticipate selling a bank on financing a business of this nature. Perhaps some of you can tell me if they encountered any problems with getting a business loan based on the fact that you\u2019re opening a store that sells (often overpriced) toy soldiers. And how much money do you need to start things up?<\/li>\n<\/ol>\n<p>I am now at the stage where I will be talking to business consultants about how best to proceed should I decide to take the plunge. I would greatly appreciate the input of brick and mortar game store owners and people in the business. Please offer your opinions and let me know what I haven\u2019t considered, what I have been woefully naive about, etc. Feel free to comment on this blog or email me at <a href=\"mailto:angrypiper@angrypiper.com\">angrypiper@angrypiper.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There used to be a Friendly Local Game Store in my area up until about 10 years ago. Now the closest one is 40 miles away. The owner was a gamer who decided it would be cool to own a store. For a long time there was a dedicated group of gamers that met there [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-123","post","type-post","status-publish","format-standard","hentry","category-hobby-musings"],"_links":{"self":[{"href":"http:\/\/angrypiper.com\/index.php?rest_route=\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/angrypiper.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/angrypiper.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/angrypiper.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/angrypiper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123"}],"version-history":[{"count":11,"href":"http:\/\/angrypiper.com\/index.php?rest_route=\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":387,"href":"http:\/\/angrypiper.com\/index.php?rest_route=\/wp\/v2\/posts\/123\/revisions\/387"}],"wp:attachment":[{"href":"http:\/\/angrypiper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/angrypiper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/angrypiper.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}